How to use Behavioral Tags
Automatically label users based on their in-app activity to personalize communication and manage access.
Behavioral tags allow app owners to track, categorize, and engage users based on their activity inside the app. Each time a user interacts with specific features or sections, a tag can automatically be applied to their profile. These tags can later be used for targeted push notifications, access control, or simply to understand user interests and behavior patterns.
Requirements
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Available in most plugins and app sections
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Users must be logged in for tags to be assigned
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Tags can be used for both behavioral tracking and access management
How to use Behavioral Tags
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Log in, go to Builder in the left navigation
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Open the plugin or section where you want to apply a behavioral tag
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Click the Tagging tab
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You’ll see a search bar where you can look for existing tags or create a new one
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To create a new tag
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Enter a tag name under Tag Title (for example, “Photography” or “Admin”)
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Click Add Tag
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The new tag will appear in your list and will be automatically assigned to users who access this section of your app
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To apply an existing tag
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Search for the tag name in the Tag Title field
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Select it from the dropdown to attach it to the current plugin or section
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Test tagging behavior
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Open the app preview and click the feature you’ve tagged
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Each time a user accesses this section, the tag counter will increment
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Tags are stored on the user profile and can be viewed under Users in your control panel
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Repeat this process across multiple plugins or folders to label users based on their interactions (for example, “Fitness Enthusiast,” “Newsletter Subscriber,” or “Photography Fan”)
Pro tips
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Use behavioral tags to trigger targeted push notifications (for example, send updates only to users tagged “Event Attendee”)
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Combine tags with the Security tab to restrict access by user group
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Pair tagging with the Questionnaire plugin to assign tags automatically based on user responses
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Review tag activity regularly to understand your most engaged audiences