--- title: How to use Behavioral Tags description: Automatically label users based on their in-app activity to personalize communication and manage access. --- [Skip to content](https://help.buildfire.com/how-to-use-behavioral-tags#main-content) [![buildfire](https://help.buildfire.com/hs-fs/hubfs/bf-wordmark-black.png?width=150&height=35&name=bf-wordmark-black.png)](https://help.buildfire.com?hsLang=en-us) Open main navigation Close main navigation - [Log In](https://app.buildfire.com/login) [Log In](https://app.buildfire.com/login) How can we help you? - There are no suggestions because the search field is empty. 1. [Buildfire Help Docs](https://help.buildfire.com/?hsLang=en-us) 2. [Manage Your App](https://help.buildfire.com/manage-your-app?hsLang=en-us) 3. [Managing Your App’s Users](https://help.buildfire.com/manage-your-app?hsLang=en-us#managing-your-apps-users) # How to use Behavioral Tags ## Automatically label users based on their in-app activity to personalize communication and manage access. Behavioral tags allow app owners to track, categorize, and engage users based on their activity inside the app. Each time a user interacts with specific features or sections, a tag can automatically be applied to their profile. These tags can later be used for targeted push notifications, access control, or simply to understand user interests and behavior patterns. --- ### **Requirements** - Available in most plugins and app sections - Users must be logged in for tags to be assigned - Tags can be used for both behavioral tracking and access management --- ### **How to use Behavioral Tags** 1. Log in, go to **Builder** in the left navigation 2. Open the plugin or section where you want to apply a behavioral tag 3. Click the **Tagging** tab - You’ll see a search bar where you can look for existing tags or create a new one 4. To create a new tag - Enter a tag name under **Tag Title** (for example, “Photography” or “Admin”) - Click **Add Tag** - The new tag will appear in your list and will be automatically assigned to users who access this section of your app 5. To apply an existing tag - Search for the tag name in the **Tag Title** field - Select it from the dropdown to attach it to the current plugin or section 6. Test tagging behavior - Open the app preview and click the feature you’ve tagged - Each time a user accesses this section, the tag counter will increment - Tags are stored on the user profile and can be viewed under **Users** in your control panel 7. Repeat this process across multiple plugins or folders to label users based on their interactions (for example, “Fitness Enthusiast,” “Newsletter Subscriber,” or “Photography Fan”) --- ### **Pro tips** - Use behavioral tags to trigger **targeted push notifications** (for example, send updates only to users tagged “Event Attendee”) - Combine tags with the **Security** tab to restrict access by user group - Pair tagging with the **Questionnaire** plugin to assign tags automatically based on user responses - Review tag activity regularly to understand your most engaged audiences - [Buildfire Control Panel](https://help.buildfire.com/buildfire-control-panel?hsLang=en-us#main-content) - [Navigating the Control Panel](https://help.buildfire.com/buildfire-control-panel?hsLang=en-us#navigating-the-control-panel) - [Global Tools](https://help.buildfire.com/buildfire-control-panel?hsLang=en-us#global-tools) - [Terms & Policies](https://help.buildfire.com/buildfire-control-panel?hsLang=en-us#terms-policies) - [Build Your App](https://help.buildfire.com/build-your-app?hsLang=en-us#main-content) - [Global Settings](https://help.buildfire.com/build-your-app?hsLang=en-us#global-settings) - [Building Your App's Navigation](https://help.buildfire.com/build-your-app?hsLang=en-us#building-your-apps-navigation) - [Building Your Login Flow](https://help.buildfire.com/build-your-app?hsLang=en-us#building-your-login-flow) - [Building a PWA](https://help.buildfire.com/build-your-app?hsLang=en-us#building-a-pwa) - [Add Functionality To Your App](https://help.buildfire.com/add-functionality-to-your-app?hsLang=en-us#main-content) - [Plugins to drive engagement & community](https://help.buildfire.com/add-functionality-to-your-app?hsLang=en-us#plugins-to-drive-engagement-community) - [Plugins to drive monetization](https://help.buildfire.com/add-functionality-to-your-app?hsLang=en-us#plugins-to-drive-monetization) - [Plugins to run operations & workflows](https://help.buildfire.com/add-functionality-to-your-app?hsLang=en-us#plugins-to-run-operations-workflows) - [Plugins to show content & media](https://help.buildfire.com/add-functionality-to-your-app?hsLang=en-us#plugins-to-show-content-media) - [Make Money With Your App](https://help.buildfire.com/make-money-with-your-app?hsLang=en-us#main-content) - [Overview](https://help.buildfire.com/make-money-with-your-app?hsLang=en-us#overview) - [Apple/iOS](https://help.buildfire.com/make-money-with-your-app?hsLang=en-us#apple-ios) - [Google/Android](https://help.buildfire.com/make-money-with-your-app?hsLang=en-us#google-android) - [Publish Your App](https://help.buildfire.com/publish-your-app?hsLang=en-us#main-content) - [Overview](https://help.buildfire.com/publish-your-app?hsLang=en-us#overview) - [Apple/iOS](https://help.buildfire.com/publish-your-app?hsLang=en-us#apple-ios) - [Google/Android](https://help.buildfire.com/publish-your-app?hsLang=en-us#google-android) - [Manage Your App](https://help.buildfire.com/manage-your-app?hsLang=en-us#main-content) - [Managing Your App’s Users](https://help.buildfire.com/manage-your-app?hsLang=en-us#managing-your-apps-users) - [Push Notifications](https://help.buildfire.com/manage-your-app?hsLang=en-us#push-notifications) - [Analytics](https://help.buildfire.com/manage-your-app?hsLang=en-us#analytics) - [Connect External Partners](https://help.buildfire.com/connect-external-partners?hsLang=en-us#main-content) - [Google/Android](https://help.buildfire.com/connect-external-partners?hsLang=en-us#google-android) - [Apple/iOS](https://help.buildfire.com/connect-external-partners?hsLang=en-us#apple-ios) - [Zapier](https://help.buildfire.com/connect-external-partners?hsLang=en-us#zapier) - [Meta](https://help.buildfire.com/connect-external-partners?hsLang=en-us#meta) - [Segment](https://help.buildfire.com/connect-external-partners?hsLang=en-us#segment) [![Group 4578 (1)](https://help.buildfire.com/hs-fs/hubfs/Group%204578%20(1).png?width=140&height=33&name=Group%204578%20(1).png "Group 4578 (1)")](https://buildfire.com/) Copyright © 2026, Buildfire